Virgin America offered a status match/challenge program for members of United Airlines MileagePlus, American Airlines AAdvantage, and Southwest Airlines Rapid Rewards. Basically they would match the equivalent status in these three programs. To retain status beyond June 30, 2013, the following was required: - To retain Elevate Gold status, you must earn 12,000 status points before June 30, 2013 - To retain Elevate Silver status, you must earn 8,000 status points before June 30, 2013 Further details and enrollment information were here: http://www.virginamerica.com/vx/statusmatch This offer expired June 30, 2013 but Virgin America plans to roll out a similar status match/challenge program in the fall of 2013, perhaps with additional competitive programs.